Case study

Case Study — 2026

VELA

A refined digital experience designed around modern living.

A refined digital experience designed around modern living.

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Client

VELA

Year

2026

Sector

Lifestyle · E-commerce · Digital

Services

Art Direction, UX/UI Design, E-commerce, Development

VELA project cover

01

Overview

VELA makes considered objects for the home. They asked us for an online store that feels as calm and deliberate as the products it sells.

01

Overview

VELA makes considered objects for the home. They asked us for an online store that feels as calm and deliberate as the products it sells.

02

The Challenge

The existing shop was built on a template that hid the product behind noise. Every page looked the same, and none of them felt like VELA.

02

The Challenge

The existing shop was built on a template that hid the product behind noise. Every page looked the same, and none of them felt like VELA.

03

Our Approach

We stripped the interface back to image, type, and space, then rebuilt the buying journey so each step feels like turning a page rather than filling in a form.

03

Our Approach

We stripped the interface back to image, type, and space, then rebuilt the buying journey so each step feels like turning a page rather than filling in a form.

04

The Result

A quiet, fast storefront with a clear art direction that lets the product lead, and a system the VELA team can extend on their own.

04

The Result

A quiet, fast storefront with a clear art direction that lets the product lead, and a system the VELA team can extend on their own.

VELA detail
VELA detail

Services

Art Direction, UX/UI Design, E-commerce, Development

Every engagement is shaped around the project. These are the disciplines we brought together for this one.

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Tell us what you’re building, where you’re going, and what you want to change. We’ll help turn the idea into something people remember.

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