Case study

Case Study — 2026

ARCEN

Turning a complex financial platform into a clear digital experience.

Turning a complex financial platform into a clear digital experience.

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Client

ARCEN

Year

2026

Sector

Finance · Strategy · Digital Experience

Services

Brand Strategy, UX/UI Design, Web Design

ARCEN project cover

01

Overview

ARCEN builds investment tools for people who are not full-time investors. The product was strong, but the story around it was hard to follow.

01

Overview

ARCEN builds investment tools for people who are not full-time investors. The product was strong, but the story around it was hard to follow.

02

The Challenge

Finance is full of jargon. ARCEN needed a website that explains a complicated platform in plain language without talking down to its audience.

02

The Challenge

Finance is full of jargon. ARCEN needed a website that explains a complicated platform in plain language without talking down to its audience.

03

Our Approach

We started with the message, reduced it to three ideas, and designed every screen to answer one question at a time, supported by simple diagrams and restrained motion.

03

Our Approach

We started with the message, reduced it to three ideas, and designed every screen to answer one question at a time, supported by simple diagrams and restrained motion.

04

The Result

A website that explains the platform in minutes, with a clear structure the team now uses across sales material and product onboarding.

04

The Result

A website that explains the platform in minutes, with a clear structure the team now uses across sales material and product onboarding.

ARCEN detail
ARCEN detail

Services

Brand Strategy, UX/UI Design, Web Design

Every engagement is shaped around the project. These are the disciplines we brought together for this one.

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LUMA

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Let’s make it remarkable.

Tell us what you’re building, where you’re going, and what you want to change. We’ll help turn the idea into something people remember.

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