LUMA

A new visual language for a culture-driven lifestyle brand.

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Client

LUMA

Year

2026

Sector

Culture · Creative Direction · Web

Services

Creative Direction, Art Direction, Web Design

Overview

LUMA sits between fashion, music, and print. They wanted a visual language that could move across all three and still be recognizably theirs.

Overview

LUMA sits between fashion, music, and print. They wanted a visual language that could move across all three and still be recognizably theirs.

The Challenge

Each collaboration had its own look, so the brand itself kept disappearing. LUMA needed a frame strong enough to hold very different work.

The Challenge

Each collaboration had its own look, so the brand itself kept disappearing. LUMA needed a frame strong enough to hold very different work.

Our Approach

We defined a tight set of rules for type, crop, and tone, then tested them against real campaigns until the system held up without feeling repetitive.

Our Approach

We defined a tight set of rules for type, crop, and tone, then tested them against real campaigns until the system held up without feeling repetitive.

The Result

A flexible visual language and editorial website that give every release a home and make LUMA itself the constant.

The Result

A flexible visual language and editorial website that give every release a home and make LUMA itself the constant.

Services

Creative Direction, Art Direction, Web Design

Every engagement is shaped around the project. These are the disciplines we brought together for this one.

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Have a bold idea?

Let’s make it remarkable.

Tell us what you’re building, where you’re going, and what you want to change. We’ll help turn the idea into something people remember.

Start a Project